Performance Racing Industry

Performance Racing Industry (PRI) Magazine serves as the motorsports industry’s go-to source for trends, merchandising ideas, new products, business strategies, and more. All forms of auto racing are covered: drag racing, open wheel, stock car, modifieds, dirt late model, road racing, karting, drifting, pulling, and everything in between.

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FROM THE EXECUTIVE EDITOR

Performance Racing Industry

SHUTTER SPEED

ASK THE EXPERTS • When applicable, recertifying can be a huge cost savings over replacement. Here’s how.

RACE SHOP • Be the go-to source for all the latest parts and services to enhance your customers’ motorsports programs.

NEWLY APPOINTED • A NASCAR technical veteran from America takes on a new international challenge, crossing the Atlantic to become EuroNASCAR’s sporting and technical director.

INDUSTRY INSIGHTS • Successful race promotion requires attention to detail and the ability to capitalize on opportunities, which Kevin Savoree and his business partner Kim Green have utilized to produce some of North America’s most treasured race events. Regardless of the series on the bill, the promoter in him proclaimed, “Whatever it is, we will be around to sell a ticket to it.”

2024 STATE OF THE RACING MARKET REPORT • PRI’s inaugural industry report reveals sales trends, product demand, and the real business-oriented effects from the pandemic.

TOOLS OF THE TRADE • Machinery Row at December’s PRI Show is the best opportunity to network, order great deals, and see the latest innovations in shop equipment in addition to learning advanced skills and performance tricks.

PRI 2024: MACHINERY ROW EXHIBITORS • Machinery Row at the 2024 PRI Show is the ultimate destination to see live demonstrations of new equipment and machinery to improve the bottom line. For booth details and a final list of suppliers exhibiting on Machinery Row, visit pri2024.com/floorplan.

DIESEL POWERED • WHETHER A RACER IS SEEKING TO WIN RACES IN DIESEL COMPETITION OR LOOKING TO TOW MORE EFFICIENTLY, A ROBUST AFTERMARKET EXISTS TO MEET THOSE NEEDS.

HOLDING BIG POWER • WHAT DOES IT TAKE TO BUILD A TRANSMISSION THAT’LL STAND UP TO THE PUNISHMENT OF DIESEL DRAG RACING? FIVE EXPERTS WEIGH IN.

Firepunk • Firepunk has found better ways to harness massive torque, for either street or strip.

BEATING the ELEMENTS • How to guard against the corrosive nature of racing on water.

FORGED INNOVATIONS • Development often comes at a glacial pace in the connecting rod industry, but there are a few current talking points of interest to racers.

Driver’s COCOON • The science and innovations that are creating safer seats in motorsports.

INSIDE DALLARA’S MISSION TO BUILD A SAFER CELL

REALIZING TRUE ROI • Whether preparing to sell your business or reviewing the books, here’s how to get more for your return on investment.

ADVOCACY CORNER • Tracking legal, legislative, and regulatory developments impacting the racing and performance industry.

INDUSTRY NEWS