Performance Racing Industry

Performance Racing Industry (PRI) Magazine serves as the motorsports industry’s go-to source for trends, merchandising ideas, new products, business strategies, and more. All forms of auto racing are covered: drag racing, open wheel, stock car, modifieds, dirt late model, road racing, karting, drifting, pulling, and everything in between.

FROM THE EXECUTIVE EDITOR

Performance Racing Industry

FEATURED VEHICLES • Versatility is the theme with these drag race vehicles as one car can run the same time regardless of elevation while the other is a real-life transformer.

ASK THE EXPERTS • The considerations extend well beyond cost and power output in motorsports applications.

EDITORS’ CHOICE • Hundreds of new product announcements cross the desks of PRI editors each month. Following are our top picks for June.

NEWLY APPOINTED • The new series director for the USAC Western States Midget Series comes from a family of racers and brings years of experience in series development and promotion.

SCOTT HALL

INDUSTRY INSIGHTS • As president of Hendrick Motorsports, Jeff Andrews executes a lofty vision in the power of “all of us.”

STREET STYLE • RACE PROMOTERS EXPLAIN THE MASSIVE LOGISTICAL OPERATION REQUIRED TO BRING A SUCCESSFUL STREET RACE TO LIFE.

SPECIAL REPORT: LONG BEACH BUILD

HAMMER DOWN • Despite some headwinds, car counts are up, and the competition is intense. Now the focus for many organizers is the development of strategies that will help asphalt modifieds maintain that momentum.

DIRT DRIFTERS • Dirt modified racing has enjoyed consistent growth in recent years. Now the challenge is to keep it going on the road ahead.

LETHAL CHASSIS • BURNED OUT AFTER YEARS OF ASPHALT RACING, DAVID STREMME EMBRACED DIRT TRACK RACING SO MUCH THAT HE STARTED BUILDING HIS OWN MODIFIED CHASSIS.

GODZILLA • FORD’S 7.3-LITER “GODZILLA” V8 IS BREAKING OUT INTO THE WILD AND COMING SOON TO A TRACK NEAR YOU.

SECURITY LAYER • BETTER BREATHING AND LIGHTER WEIGHT ENHANCE THERMAL PROTECTION IN THE LATEST SELECTION OF DRIVERS’ SUITS.

DIGGING DEEPER • IT’S NOT ALWAYS THE PISTON’S FAULT. ANALYZING PISTON FAILURE CAN EXPOSE OTHER PROBLEMS IN A RACE ENGINE.

THE GREAT DIVIDE: CHECK THOSE RING GAPS TO AVOID FAILURE

TOP-LINE TOOLS • THE TOOLS OIL SYSTEM MANUFACTURERS USE TO PRODUCE PERFORMANCE LUBRICATION SYSTEMS ARE NECESSARILY HIGH-TECH—EXCEPT WHEN THEY AREN’T.

PRI TECH • When should coatings be used and on which parts? This guide from Calico Coatings explains why coatings are considered “the hidden heroes of racing” and how they can enhance your racing program.

ADVOCACY CORNER • Tracking legal, legislative, and regulatory developments impacting the racing and performance industry.

INDUSTRY NEWS

RACE SHOP

SOCIAL STATUS • How a marketing agency can boost your social media engagement.