Performance Racing Industry

Performance Racing Industry (PRI) Magazine serves as the motorsports industry’s go-to source for trends, merchandising ideas, new products, business strategies, and more. All forms of auto racing are covered: drag racing, open wheel, stock car, modifieds, dirt late model, road racing, karting, drifting, pulling, and everything in between.

FROM THE EXECUTIVE EDITOR

Performance Racing Industry

FEATURED VEHICLES • This month’s featured vehicles include a tribute to one famed test driver while the other pays homage to two German marques in one combined badge.

ASK THE EXPERTS SELLING USED RACE PARTS • Establishing a marketplace for second-hand equipment can create new revenue streams for racing businesses and help teams recoup upgrade costs.

EDITORS’ CHOICE • Hundreds of new product announcements cross the desks of PRI editors each month. Following are our top picks for April.

NEWLY APPOINTED JONNIE LINDBERG • The Top Alcohol Funny Car double champion who made his mark in Sweden and America joins Paul Lee’s nitro team as crew chief.

INDUSTRY INSIGHTS CJ OLIVARES • CJ Olivares is guiding the MAVTV platform to be motorsports enthusiasts’ first choice when viewing events, which gives them more options and control about what they are going to watch and which device they use.

SPECIAL REPORT: AUTONOMOUS RACING • THE DRIVERS ARE WRITTEN IN CODE, BUT THE RACING COMPETITION IS NO LESS FIERCE.

GAMBLERS AND OUTLAWS • Can High Limit Racing challenge the World of Outlaws’ grip on national touring 410 sprint car racing, and what will this “split” mean for the sport?

UNDERSTANDING THE DYNAMICS OF MIDGET RACING • Although the segment faces some challenges at both regional and national levels, midget racing continues to serve as a springboard into professional motorsports careers for many competitors, and events like the Chili Bowl have become an annual pilgrimage for racers and fans alike.

SCHNEE-LAWSON CHASSIS • COMBINING PROVEN DESIGN WITH STATE-OF-THE-ART MANUFACTURING, SCHNEE-LAWSON CHASSIS HAS ATTRACTED SOME OF THE COUNTRY’S TOP SPRINT CAR TEAMS AND SCORED WINS AT MAJOR EVENTS. AND THAT’S JUST IN THE PAST 12 MONTHS.

HOLDING A GRUDGE • GRUDGE RACING AND ITS RELATED “NO TIME” EVENTS OFFER AN OUTLAW SPIRIT AS WELL AS A SENSE OF COMMUNITY THAT CAN GET LOST IN THE POMP AND CIRCUMSTANCE OF ORGANIZED DRAG RACING.

Fluid Solutions • RACERS WANT MORE POWER AND BETTER PROTECTION FROM THEIR LUBRICANTS. HERE’S HOW THE RACING OIL COMPANIES ARE RESPONDING.

GRIND GAME • CUSTOM CAMSHAFTS ARE GAINING POPULARITY AS RACING NEEDS BECOME MORE SPECIFIC AND ENGINE BUILDERS FEEL MORE CONFIDENT THAT THEY CAN FIND A WINNING EDGE WITH THEIR COMBINATIONS.

TORQUE TIPS • CLUTCHES, DRIVESHAFTS, AND AXLES ARE ON THE RECEIVING END OF GROWING AMOUNTS OF POWER. DRIVELINE COMPONENT MANUFACTURERS ARE STEPPING UP TO THE CHALLENGE OF MANAGING THOSE FORCES.

PRI TECH FORD 9-INCH THIRD-MEMBER PREP • With effective prep, the Ford 9-inch rearend can be used for just about any form of motorsports. Getting that ideal setup starts with its third member and using the right components for the job at hand.

ADVOCACY CORNER • Tracking legal, legislative, and regulatory developments impacting the racing and performance industry.

INDUSTRY NEWS

RACE SHOP

SOCIAL STATUS • Create quality content that captures the interest of your online audience so they stop scrolling and start viewing.