Performance Racing Industry

Performance Racing Industry (PRI) Magazine serves as the motorsports industry’s go-to source for trends, merchandising ideas, new products, business strategies, and more. All forms of auto racing are covered: drag racing, open wheel, stock car, modifieds, dirt late model, road racing, karting, drifting, pulling, and everything in between.

FROM THE EXECUTIVE EDITOR

Performance Racing Industry

FORMING SPONSOR RELATIONSHIPS THAT LAST • Three experts weigh in on how to establish and cultivate relationships with potential sponsors instead of viewing them solely as money sources.

RACE SHOP • This month’s special edition highlights new motorsports-related products and services that will be featured in the PRI Show’s Featured Products Showcase.

DOUG NAGY • Trans Am’s new TA2 technical director brings more than three decades of racing and racing-industry experience to the role. When he’s away from his day job, he can often still be found at race events.

TRAVIS PASTRANA • What hasn’t Travis Pastrana accomplished in motorsports? This year’s PRI Show Grand Opening Breakfast speaker reveals which race vehicles challenge him most, his favorite race car he’s driven, and why he believes the world’s best driver is yet to be discovered.

PRI TRADE SHOW: ON THE GRID • New products, new exhibitors, advanced technology, education, networking opportunities—can you afford not to attend the PRI Show this year?

WHAT’S HAPPENING • Make the most of PRI Show week by taking in one of the events or conferences conveniently held at the Indiana Convention Center to get the most for your time and money spent. Here’s a rundown of all the events taking place, plus other fun features that make the PRI Show the premier motorsports business event to conclude 2024 on a high note!

HELPFUL RESOURCES

GEAR UP FOR THE FUTURE • Aftermarket manufacturers find customers and fresh ideas by unveiling new racing products at the PRI Show.

PRI EDUCATION: CLASS IS IN SESSION • Need pricing help? What about social media? Finding sponsors? The lineup for this year’s PRI Education program is bound to include a seminar that can offer ideas to launch your business into 2025.

PRI EDUCATION SCHEDULE

EXHIBITOR SEMINARS • Complete your PRI Show experience by capitalizing on these rare educational and training opportunities from PRI Show exhibitors.

SCHEDULE AT A GLANCE

Floor Plan

PRI TRADE SHOW: EXHIBITORS

INDIANAPOLIS CITY GUIDE: WHERE THE LOCALS GO • Where do you go to get the best steak? Best seafood? How about fun nightlife after a busy day on the PRI Show floor? Check here for some locals’ favorites. We are sure they won’t let you down.

CREATING A BRIGHTER BUZZ • Recent advances in battery technology are reducing costs and making EV racing accessible to more people in the motorsports community.

PRI: THE NEXT GENERATION • Student attendance at the PRI Show is growing—and that’s a good thing.

FROM THE PRI SHOW TO A DRIFT TEAM

PRI SHOW TIPS FOR STUDENTS

Tracking Safety • Upgrading a race track to a safer facility takes commitment, planning, and no small amount of ingenuity.

ALLGAIER PERFORMANCE • Flexibility in the face of change has helped this long-lived Midwestern institution grow from a literal mom-and-pop shop to a regional power with national reach, trading in tires, performance parts, shock absorbers, fabrication, and more.

INDUSTRY NEWS

ADVOCACY CORNER • Tracking legal, legislative, and regulatory developments impacting the racing and performance industry.