Performance Racing Industry

Performance Racing Industry (PRI) Magazine serves as the motorsports industry’s go-to source for trends, merchandising ideas, new products, business strategies, and more. All forms of auto racing are covered: drag racing, open wheel, stock car, modifieds, dirt late model, road racing, karting, drifting, pulling, and everything in between.

FROM THE EXECUTIVE EDITOR

Performance Racing Industry

SHUTTER SPEED

EXHIBITING AT THE PRI SHOW • Get the most from your PRI Show exhibitor experience with these useful tips from PRI’s veteran sales force.

RACE SHOP • Be the go-to source for all the latest parts and services to enhance your customers’ motorsports programs.

JEFF BARROW • The SCCA’s new director of road racing brings decades of racing and industry experience to the job, and he’s got a great reason for wearing a black straw Stetson.

CHRIS HARRIS • On top of an accomplished career, Chris Harris provides mentorship and programs to bring equity to motorsports.

SPECIAL REPORT Motorsports Streaming Services • The background story behind live streaming and what it takes to produce successful digital motorsports events.

ELECTRIC CROSSROADS • Is EV racing running low or recharging for the future?

HYBRID OR HYDROGEN? • WHICH ALTERNATIVE POWER SOURCE HAS THE MOMENTUM IN MOTORSPORTS?

HYDROGEN HOT RODS

DON’T MISS OUT! PRI SHOW DECEMBER 12-14, 2024 | INDIANAPOLIS

BUSINESS PROFILE OLSBERGS MOTOR SPORT EVOLUTION • THIS SWEDISH-BASED COMPANY HAS SET OUT TO MAKE ELECTRIC CAR RACING NOT ONLY FAST AND EXCITING BUT RELEVANT.

STEADY PROGRESS • Valvetrain suppliers are busy keeping up with demand and making sure racers understand the system approach to selecting components.

Hauler Dollars • Buying a used trailer, toterhome, or motorhome instead of buying new can be appealing to the price-conscious. Our industry sources offer their best advice about when to buy used over new, and what to look for.

2024 TRAILER EXHIBITORS • Make Lucas Oil Stadium one of your top destinations during the PRI Show to see up close the newest trailers, motorhomes, and toterhomes to complete your 2025 racing program. From basic models to top-of-the-line luxury, these exhibitors will keep your team rolling from race to race and provide the amenities you need at the race track to focus on winning. To see a current Lucas Oil Stadium floorplan of the following exhibitors, visit bit.ly/PRItrailers.

BREAKTHROUGH • THE CURRENT GENERATION OF PERFORMANCE INTAKE MANIFOLDS IS BENEFITING FROM 3D PRINTING AND ADVANCED COMPOSITE MATERIALS.

THE UNEXPECTED VALUE OF BRAKE FLUID • Don’t overlook this critical component of an optimal braking system.

ADVOCACY CORNER • Tracking legal, legislative, and regulatory developments impacting the racing and performance industry.

INDUSTRY NEWS