Performance Racing Industry

Performance Racing Industry (PRI) Magazine serves as the motorsports industry’s go-to source for trends, merchandising ideas, new products, business strategies, and more. All forms of auto racing are covered: drag racing, open wheel, stock car, modifieds, dirt late model, road racing, karting, drifting, pulling, and everything in between.

FROM THE EXECUTIVE EDITOR

Performance Racing Industry

SHUTTER SPEED

ASK THE EXPERTS • Follow this advice from the PRI Team for a smooth show experience this December in Indianapolis.

RACE SHOP • Be the go-to source for all the latest parts and services to enhance your customers’ motorsports programs.

NEWLY APPOINTED • The new Juncos Hollinger Racing IndyCar team principal brings decades of open wheel racing experience to this exclusively created role.

INDUSTRY INSIGHTS • Although he studied to be an engineer, Dean Case’s passion for motorsports led him down a different road to spread the message about motorsports, and some worthy causes along the way.

Z FACTOR • THE NEXT GENERATION HAS ARRIVED, AND HERE’S HOW OUR INDUSTRY CAN ADAPT.

PRI SHOW PREVIEW: OFFSEASON SUCCESS STARTS IN INDY • Retool your race program, refresh your knowledge, and reinvest in your business at the PRI Show, December 12–14, in Indianapolis, Indiana.

T.O.P.S.

NEW ARRIVALS • NEW PRODUCTS AND EQUIPMENT ARE THE HALLMARK OF THE PRI SHOW, AND THESE FIRST-TIME EXHIBITORS WILL DISPLAY A VAST SELECTION TO CONSIDER ADDING TO YOUR INVENTORY OR IMPROVING YOUR RACING PROGRAM.

NEW EXHIBITORS • *As of 9/3/2024

UTVs ASCENDANT • THESE VERSATILE AND AFFORDABLE OFF-ROADERS PUT THE THRILL OF RACING WITHIN REACH OF JUST ABOUT ANYBODY.

ROCK RACING • Competing in rocks, whether crawling or bouncing, puts huge demands on components. Here’s how these rigs are built for maximum performance and durability.

HAMMER TIME

PORTAL AXLES

THE BUSINESS OF RACING STARTS HERE • DECEMBER 12 - 14, 2024 INDIANAPOLIS, INDIANA

EDUCATION EXHIBITORS

BRANIK MOTORSPORTS • Offering brand-name and custom-crafted components for rock crawling, rock bouncing, desert racing, and more, Branik Motorsports has built a reputation for customer service and rock-solid reliability.

POWER HUNGRY • AS THE LOADS ON ENGINE ROTATING ASSEMBLIES INCREASE WITH BOOST AND HIGHER-RPM CAPABILITIES, CRANKSHAFT MANUFACTURERS ARE RESPONDING WITH STRONGER PRODUCTS.

GAINING GROUND • RAW HORSEPOWER DRAWS FANS AND MANUFACTURERS TO STRAIGHT-LINE DIRT COMPETITION THAT HAS EXPANDED BEYOND AMERICA’S HEARTLAND.

HEAT TAMERS • TEAMS AND MANUFACTURERS WAGE A CONSTANT BATTLE AGAINST BRAKE HEAT. HERE’S EXPERT ADVICE ABOUT HOW TO CONTROL THAT HEAT AND COMPLETE THE RACE TO THE CHECKERED FLAG.

ORGANIZATION STATIONS • How the right cabinets, work benches, chairs, and other equipment can improve productivity in the race shop.

FABRICATING A SOLUTION

THE CONFIGURATOR

PRI SHOW • DECEMBER 12 - 14, 2024 | INDIANAPOLIS

TAILORING FOR SUCCESS: CUSTOMIZING MOTORSPORTS SPONSORSHIP DECKS • WHY A PERSONALIZED SPONSORSHIP DECK IS NECESSARY TO OBTAIN SPONSOR SUPPORT AND HOW TO EFFECTIVELY PUT ONE TOGETHER.

PRI TECH • From asphalt bullrings to sweeping dirt tracks, which surfaces are better suited for using monotube or twin tube shocks in oval track competition?

ADVOCACY CORNER • Tracking legal, legislative, and regulatory developments impacting the racing and performance industry.

INDUSTRY NEWS