Performance Racing Industry

Performance Racing Industry (PRI) Magazine serves as the motorsports industry’s go-to source for trends, merchandising ideas, new products, business strategies, and more. All forms of auto racing are covered: drag racing, open wheel, stock car, modifieds, dirt late model, road racing, karting, drifting, pulling, and everything in between.

Performance Racing Industry

ENGINE COMPONENTS • Looking to enhance your engine program? The suppliers on the following pages are devoted to boosting or preserving horsepower. From engine blocks to radiators, and cams to superchargers, these components just may be the solution needed to kick up performance during the 2025 race season.

CHASSIS, DRIVELINE & SUSPENSION COMPONENTS • Complete a race car build with the numerous products found on the following pages. From brakes to transmissions and shocks to hoods, these suppliers have your chassis, driveline, and suspension needs covered.

RACING COMPONENTS, ACCESSORIES & SERVICES • Outside of the engine and beyond building the race car, are the ancillary products and services that fall under this category. Whether looking for a new supplier of safety gear, lubricants, or trailers, or seeking expanded options in electronics or pit equipment, these suppliers can help your operation complete your customers’ racing programs.

MACHINERY, TOOLS & EQUIPMENT • Whether honing, welding, cutting, or grinding, new equipment that was designed to improve productivity is featured in this section. These new tools and machinery can be integral to improving the bottom line in 2025 and beyond.

RACE TRACK EQUIPMENT • The off-season can be a welcome break for track promotors who seek to tune up their programs after the final checkered flag falls for the year. Use this section to find new vendors for concessions, track equipment, maintenance, and more.

RACE SANCTIONING ORGANIZATIONS • These motorsports governing bodies develop and enforce rulebooks while they partner with member tracks, penalize infractions, operate sponsorship and contingency programs, manage payouts, and strive to keep drivers, crew members, spectators, and others safe.

MANUFACTURERS’ REPRESENTATIVES • Manufacturers’ representatives serve as an invaluable link between vendors and racing operations that sell their components. These industry sources can quickly prove their worth as they track industry trends, are aware of new products entering the market, and can be an inside source to the suppliers they represent. These reps often have years of market experience to guide smaller racing operations to better their buying decisions.

WAREHOUSE DISTRIBUTORS • Carrying a vast product inventory with responsive shipping options may be the hallmark of warehouse distributors, but the partnerships that form as a result reveal their true value. WDs serve as a link between parts manufacturers and independent motorsports business operations. However, they offer much more than solely serving as a parts warehouse as a number of these provide multiple locations, same-day shipping, online inventory tracking, plentiful customer service reps, and much more to help your racing business succeed.