Performance Racing Industry

Performance Racing Industry (PRI) Magazine serves as the motorsports industry’s go-to source for trends, merchandising ideas, new products, business strategies, and more. All forms of auto racing are covered: drag racing, open wheel, stock car, modifieds, dirt late model, road racing, karting, drifting, pulling, and everything in between.

FROM THE EXECUTIVE EDITOR

Performance Racing Industry

FEATURED VEHICLES • Families are often the driving force in motorsports and are exemplified in this month’s Featured Vehicles. One World Figure 8 Championship car earned its titles with two different drivers—brothers, no less. Plus, a vintage Datsun 510 was refurbished by a father-and-son duo who proved their craftsmanship by driving the car two hours to its first event, raced two full days, and then drove home.

ASK THE EXPERTS • Balancing engine components is an exact science, and small mistakes can have a big impact on accuracy.

EDITORS’ CHOICE • Hundreds of new product announcements cross the desks of PRI editors each month. Following are our top picks for May.

NEWLY APPOINTED • PRI’s new president shares his vision for the brand, where he sees the industry headed, how we can unite to address current and impending challenges, and his focus on continuous improvement not only for him but guiding his team members as well.

INDUSTRY INSIGHTS • This “rebelle” with a cause is the visionary and motivating force behind the Rebelle Rally, a weeklong off-road navigation rally in the United States strictly for women.

SPECIAL REPORT: THE EVOLUTION OF TRACKSIDE SALES • FOR SOME TRACKSIDE VENDORS, THE RACE TRACK IS AN OASIS IN A TREACHEROUS RETAIL MARKET.

tech transfer • ON-TRACK VALIDATION IS STILL AN IMPORTANT ASPECT OF RACE CAR DEVELOPMENT IN DIRT LATE MODEL RACING, BUT DATA ACQUISITION, WIND TUNNEL TESTING, AND SIMULATION HAVE ALSO TAKEN ON INCREASINGLY PIVOTAL ROLES.

cost controls • BIG NAMES, LARGE PURSES, AND TIGHT COMPETITION HAVE ELEVATED THE DIRT LATE MODEL SEGMENT TO NEW HEIGHTS IN RECENT YEARS, BUT SMALLER TEAMS ARE PAYING THE PRICE.

STUCKEY ENTERPRISES • Being a small chassis builder has its advantages, and Stuckey Enterprises has made the most of its niche position, emphasizing personalized customer service while pinning plans for growth on an all-new Black Diamond chassis for the 2024 season.

MIGHTY MICRO POWERPLANTS • How motorcycle engine builders find big power in small packages, keeping pace with some of their larger race vehicle counterparts.

simply POWERFUL • ENGINE MANAGEMENT SYSTEMS IN DEVELOPMENT TODAY WILL DELIVER MORE FEATURES AND SIMPLER OPERATING PARAMETERS TO MAKE VEHICLE CONTROL EVEN EASIER FOR RACERS AND TUNERS.

FROM CONCEPT TO TRACK • THE JOURNEY OF CYLINDER HEAD DEVELOPMENT STARTS WITH A NEED, THEN AN IDEA, FOLLOWED BY A COMBINATION OF COMPUTERS AND EXPERIENCE.

TOOLS YOU DIDN’T KNOW YOU NEEDED • LOOKING FOR THE RIGHT TOOL TO COMPLETE THE JOB? THESE LATEST SOLUTIONS CAN EASE THE RIGORS OF ENGINE BUILDING, ENGINE SWAPS, AND MORE.

PRI TECH • Proper placement of an engine-driven cooling fan on a race car is crucial for maximum cooling efficiency and avoiding cooling problems.

ADVOCACY CORNER • Tracking legal, legislative, and regulatory developments impacting the racing and performance industry.

INDUSTRY NEWS

RACE SHOP

SOCIAL STATUS • Spotlighting how one industry manufacturer has strategically used its social media platform, which has resulted in hundreds of thousands of followers.