Performance Racing Industry

Performance Racing Industry (PRI) Magazine serves as the motorsports industry’s go-to source for trends, merchandising ideas, new products, business strategies, and more. All forms of auto racing are covered: drag racing, open wheel, stock car, modifieds, dirt late model, road racing, karting, drifting, pulling, and everything in between.

HONORING AN INDUSTRY FRIEND

Performance Racing Industry

SHUTTER SPEED

RACE SHOP • Be the go-to source for all the latest parts and services to enhance your customers’ motorsports programs.

NEWLY APPOINTED KIRK DOOLEY • This 24-year military veteran and motorsports maven is directing the INDYCAR development series INDY NXT by Firestone with precision and passion.

INDUSTRY INSIGHTS KEN UNGAR • CHARGE Founder and President Ken Ungar dives into some of the secrets of successful sponsor relationships.

WHAT’S NEW AT PRI? • Discover the plentiful new events and activations on tap at the 2025 PRI Show to generate an additional dose of excitement at the motorsports industry’s leading trade show.

OPPORTUNITY SEEKERS • MORE THAN 100 NEW EXHIBITORS WILL JOIN THE RANKS OF VETERAN PRI SHOW COMPANIES TO DISPLAY THEIR INNOVATIONS TO THE MOTORSPORTS INDUSTRY. HERE’S A PREVIEW OF WHAT YOU CAN EXPECT TO SEE IN INDIANAPOLIS.

PRI SHOW NEW EXHIBITORS

CLOUD GAZING • CLOUD COMPUTING HAS DELIVERED NEW AVENUES OF SPEED TO RACE TEAMS AND SERIES.

DECODING EFI • HAS THE SHIFT TO EFI HIT A CEILING? THE PERFORMANCE ADVANTAGES ARE OBVIOUS, BUT WHERE ARE FUTURE GROWTH OPPORTUNITIES?

PRINTING PERFORMANCE • How 3D printing is unlocking new potential in motorsports.

VIRTUAL WORLD • SIM RACING CONTINUES TO BECOME MORE REALISTIC WITH EACH SOFTWARE AND HARDWARE UPDATE. HOW CLOSE TO REALITY IS ACTUALLY POSSIBLE?

‘ROUGHING IT’ AT THE TRACK • BUILDERS OF MOTORHOMES, TOTERHOMES, AND MOTORCOACHES SHARE THE LATEST OPTIONS AVAILABLE SO RACE TEAMS CAN STAY COMFORTABLE AND KEEP THEIR MINDS FOCUSED ON RACING WHILE AT THE TRACK.

H2-OH! • IT’S BEEN A WATERSHED YEAR FOR HYDROGEN IN MOTORSPORTS.

ON THE WATER

HYDROGEN OPTIONS

GENDER PARITY

ENGINEER’S DREAM • THE SUPER MODIFIED TRACTOR CLASS CHALLENGES BUILDERS TO PUT 10,000 HORSEPOWER IN SERVICE OF 7,700-POUND MULTI-ENGINE TRACTORS. HERE’S HOW IT’S DONE.

THE TURBINE SOLUTION

SASSY ENGINES • With new ownership, and an even newer address in suburban Indianapolis, Sassy Engines continues to build championship-level motors for tractor pullers, drag racers, and monster trucks. A partnership with Don Schumacher Racing produces the parts Sassy needs to service those sports at the highest level.

PRI EDUCATION BUILDING YOUR BENCH • Recruiting, motivating, and retaining talent for today and tomorrow.

ADVOCACY CORNER • Tracking legal, legislative, and regulatory developments impacting the racing and performance industry.

INDUSTRY NEWS • IN MEMORIAM