Performance Racing Industry

Performance Racing Industry (PRI) Magazine serves as the motorsports industry’s go-to source for trends, merchandising ideas, new products, business strategies, and more. All forms of auto racing are covered: drag racing, open wheel, stock car, modifieds, dirt late model, road racing, karting, drifting, pulling, and everything in between.

FROM THE EXECUTIVE EDITOR

Performance Racing Industry

FEATURED VEHICLES • One car in this month’s profile of popular race vehicles is street legal, while the other was driven on the street while not street legal, which landed the driver in the local jail.

ASK THE EXPERTS • These tips can help prevent downtime as well as the potential need for costly repairs down the road.

EDITORS’ CHOICE • Hundreds of new product announcements cross the desks of PRI editors each month. Following are our top picks for March.

NEWLY APPOINTED • The Southeast Gassers Association champion who bought this fun, throwback drag racing series plans for growth that preserves its old-school appeal.

INDUSTRY INSIGHTS • Giovanni Sgro manages the historic Maserati Corse racing brand while preparing for an all-electric future.

SPECIAL REPORT: ADAPTIVE RACE CARS • Adaptive race car equipment allows drivers with disabilities to overcome challenges and compete on track while winning championships and setting records in the process.

CREATING A PATHWAY TO COMPETITION • WITH MAJOR SANCTIONING BODIES AND MANY AUTOMAKERS NOW OFFERING DEDICATED PROGRAMS, HIGH-PERFORMANCE DRIVING EVENTS ARE BECOMING PREEMINENT MOTORSPORTS GATEWAYS.

OPEN ENTRY • HOW NASCAR’S NEXT GEN CAR PLATFORM BECAME AN INTERNATIONAL LAUNCHING PAD.

FUNDURO RACING • WITH ITS MID-ENGINE, TUBE-FRAME CHASSIS AND TWO-SEAT COCKPIT, FUNDURO RACING’S ROADSTER CUP CAR OFFERS AN AUTHENTIC RACE CAR EXPERIENCE, WITH THE BONUS OF IN-CAR COACHING, AT A PRICE POINT THAT’S SURPRISINGLY COMPETITIVE IN THE HPDE MARKET.

PRINTED FOR SPEED • ADDITIVE MANUFACTURING IS PRESENTING FRESH, COST-EFFICIENT WAYS TO DEVELOP AND MANUFACTURE RACING COMPONENTS.

APPEALING TO THE MASSES • LONG POPULAR AT THE LOCAL LEVEL, SPORT COMPACT AND FRONT-WHEELDRIVE OVAL TRACK CLASSES HAVE BEEN ELEVATED TO NEW HEIGHTS IN RECENT YEARS BY SANCTIONING BODIES AND TOURING SERIES.

FUTURE SHOCK • SUSPENSION MANUFACTURERS DISCUSS NEW PRODUCTS, TRENDS, AND HOW SHOCK AND SPRING DEVELOPMENT ARE ALREADY MOVING INTO THE FUTURE.

GAME CHANGER • HAVING THE RIGHT PARTS CLEANING EQUIPMENT AND USING IT CORRECTLY “WILL CHANGE YOUR LIFE,” SAID AN EXPERT IN THE INDUSTRY. HE AND OTHERS SHARE TIPS FOR GETTING THE BEST RESULTS.

PRI TECH • The next generation of fuel is upon us with low carbon intensity versions of ethanol and renewable diesel leading the way in advances.

ADVOCACY CORNER • Tracking legal, legislative, and regulatory developments impacting the racing and performance industry.

INDUSTRY NEWS

RACE SHOP

SOCIAL STATUS • Put AI to work for you by incorporating ChatGPT in your social media strategy.