Performance Racing Industry

Performance Racing Industry (PRI) Magazine serves as the motorsports industry’s go-to source for trends, merchandising ideas, new products, business strategies, and more. All forms of auto racing are covered: drag racing, open wheel, stock car, modifieds, dirt late model, road racing, karting, drifting, pulling, and everything in between.

FROM THE EXECUTIVE EDITOR

Performance Racing Industry

SHUTTER SPEED

RACE SHOP • Be the go-to source for all the latest parts and services to enhance your customers’ motorsports programs.

NEWLY APPOINTED ROLLIE MILLER III • As FM3 Performance Marketing expands beyond producing racing events and enthusiast shows to also becoming a sanctioning body, its new senior event manager brings the varied experience to help make that happen.

INDUSTRY INSIGHTS JIM MICHAELIAN • As the Acura Grand Prix of Long Beach celebrates its golden anniversary in April, president and all-around race evangelist Jim Michaelian discusses how this downtown Southern California race became one of the world’s premier street course events.

PRI HALL OF FAME

HALL OF FAME ED ISKENDERIAN • When discussions for the inaugural PRI Hall of Fame class began, Ed Iskenderian’s name quickly went to the top of the list. His plentiful contributions to motorsports go beyond his well-known camshaft manufacturing company, which led to his Hall of Fame induction at the Grand Opening Breakfast during the 2024 PRI Show. Find out how this legendary Centenarian speed merchant conquered the competition one lobe at a time.

HALL OF FAME STEVE LEWIS • It is only fitting that PRI’s founder be the first member inducted into the inaugural class of the PRI Hall of Fame. But this savvy businessman and risk-taker relies on his humble roots and attributes much of his success to the influence of others.

RACE SMART • MOTORSPORTS SAFETY SHOULD BE A PRIORITY ACROSS ALL RACING VENUES. NEW PRODUCTS ARE HELPING BY LOWERING COSTS AND IMPROVING PROTECTION.

SAFETY IN NUMBERS • HOW SENSORS, DATA, AND SIMULATIONS HELP ENGINEERS SAVE LIVES IN MOTORSPORTS.

THE SPEED OF SAFETY • FOR RACE TRACKS, SAFETY TRAINING ALWAYS WARRANTS A GREEN FLAG. HERE ARE SOME OF THE LATEST TRAINING PROGRAMS FOR EMERGENCY RESPONSE TEAMS.

BUSINESS PROFILE: BALDWIN RACING ENGINES • A strategic balance of specialization and diversification, a state-of-the-art machine shop, and fine attention to detail combine to produce the sweet sound of success.

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PAVEMENT PATHWAY • Charting the course to NASCAR stardom via short-track Late Models.

ROOM FOR GROWTH • Building bigger, stronger, and filling an old niche.

CRITICAL SUPPORT • A look at new products from companies that keep pits and garages efficient, accurate, and safe.

ADVOCACY CORNER • PRI’s Washington, D.C.-based legal and advocacy teams work continuously to protect and support motorsports venues, sanctioning bodies, and businesses around the nation. We are tracking several topics this month, including proposed tariffs, two announcements from California, and a behind-the-scenes report from the PRI State Government Affairs team.

PRI EDUCATION INTENTIONAL TRANSITION PLANNING • While a transition plan is not often top of mind for racing business owners, it should be. Follow these helpful steps to prepare for and determine when it’s time to transfer the business to a new owner.

INDUSTRY NEWS