Performance Racing Industry

Performance Racing Industry (PRI) Magazine serves as the motorsports industry’s go-to source for trends, merchandising ideas, new products, business strategies, and more. All forms of auto racing are covered: drag racing, open wheel, stock car, modifieds, dirt late model, road racing, karting, drifting, pulling, and everything in between.

FROM THE EXECUTIVE EDITOR

Performance Racing Industry

FEATURED VEHICLES • Drag racing is our focus this month with one car built to raise awareness about distracted driving while the other incorporates a tie-in to the owners’ business.

SETTING UP A CAR FOR DRIVER CHANGES • Efficiency plays a crucial role in endurance racing formats, and streamlining the driver swap process is one of the easiest ways to improve a team’s competitiveness.

EDITORS’ CHOICE • Hundreds of new product announcements cross the desks of PRI editors each month. Following are our top picks for January.

NEWLY APPOINTED CHARLIE MELLILO • Backed by experience launching major sports streaming platforms in recent years, World Racing Group’s new chief media and marketing officer promises a “bigger, bolder, better” 2024.

INDUSTRY INSIGHTS ANDREW NORMAN • Primary sponsors often receive the accolades for their contribution to motorsports, but it’s the numerous, smaller entities that, when combined, complete the funding process. Here, we provide a view from the sponsor’s seat with Andrew Norman of Colibri Capital.

SPECIAL REPORT: IMPROVING DRIVER PERFORMANCE • Today’s driver training regimens incorporate much more than just extra laps on the track.

660 REVIVAL • DOES EIGHTH-MILE RACING HOLD THE SECRET TO DRAG RACING’S LONG-TERM SUCCESS?

SOUTHERN CALIFORNIA’S 330-FOOT OPPORTUNITY

NESBITT PERFORMANCE ENGINES • THE SLOGAN ON THE WEBSITE SAYS IT ALL: “IT’S ABOUT ENGINEERING AND WIN LIGHTS.”

HIT THE DIRT HOW RALLY IS MAKING INROADS IN THE US • Despite its longstanding popularity in Europe, rally racing has struggled to gain traction in America. But thanks to new strategies and formats that are helping to bridge the gap between professional and grassroots efforts, that may soon change.

TRAINING CAMP • WITH THE SOFTWARE CONTINUALLY REACHING NEW LEVELS OF ACCURACY AND THE HARDWARE MORE ACCESSIBLE THAN EVER BEFORE, SIMULATORS ARE BECOMING AN INDISPENSABLE TOOL FOR DRIVER TRAINING.

IN THE HOT SEAT • HOW RECENT ADVANCES IN COOLING SYSTEM COMPONENTS ARE IMPROVING THE PERFORMANCE OF TODAY’S RACE CARS.

BUILD AN EFFECTIVE FUEL SYSTEM • BETWEEN EVER-INCREASING POWER LEVELS AND THE VARIETY OF FUELS RACERS ARE USING, CHOOSING THE RIGHT FUEL SYSTEM COMPONENTS IS MORE IMPORTANT THAN EVER.

PRI TECH RACE ENGINE VALVE WEAR • High rpm, elevated exhaust temperatures and other operating conditions a race engine experiences can lead to premature valve wear. Here are some typical valve wear problem areas and their root causes.

ADVOCACY CORNER • Tracking legal, legislative, and regulatory developments impacting the racing and performance industry.

INDUSTRY NEWS

RACE SHOP

SOCIAL STATUS • Build your social media campaign with these quick and easy steps.