Performance Racing Industry

Performance Racing Industry (PRI) Magazine serves as the motorsports industry’s go-to source for trends, merchandising ideas, new products, business strategies, and more. All forms of auto racing are covered: drag racing, open wheel, stock car, modifieds, dirt late model, road racing, karting, drifting, pulling, and everything in between.

FROM THE EXECUTIVE EDITOR

Performance Racing Industry

FEATURED VEHICLES • Two record-setters are profiled this month, including a three-time micro sprint champion and the first screw-blown EFI car to run in the 3.60s.

ASK THE EXPERTS ENGINE DYNO MAINTENANCE • Dynamometers play a vital role in engine tuning, but if these sophisticated devices aren’t maintained properly, the accuracy of the data they provide can be compromised.

EDITORS’ CHOICE • Hundreds of new product announcements cross the desks of PRI editors each month. Following are our top picks for February.

NEWLY APPOINTED BRYAN WILSON • The new president and CEO of Midway Industries, Inc., parent company of Centerforce Clutches, got his start while still in school…elementary school, that is.

INDUSTRY INSIGHTS PIPPA MANN • Pippa Mann’s Shift Up Now focuses on one key component that enables success in motorsports: funding.

POLE POSITION TECH • With a cautious eye toward the 2024 season as the economy recovers and the election looms, the racing aftermarket released cutting-edge innovations, timely product upgrades, and expanded applications at the PRI Show.

A WORD FROM THE SANCTIONING BODIES

INNOVATION ON DISPLAY • Manufacturers continually answer the need for more speed with their latest products and technology showcased at the annual PRI Show. Hundreds of those components are included in the Featured Products Showcase, which were determined by an esteemed panel of 13 judges who are entrenched in motorsports. Here we reveal the recipients of the Featured Product Awards.

PILGRIMAGE TO INDY • ATTENDEES EXPLAIN WHY THEY PUT THE PRI SHOW HIGH ON THEIR MUST-ATTEND LIST EVERY YEAR AND PROVIDE A GLIMPSE OF WHAT PAID OFF AT THE 35TH EDITION OF THE ULTIMATE MOTORSPORTS TRADE SHOW.

THOUGHT LEADERS • CONTINUING EDUCATION IS JUST ONE COMPONENT OF THE PRI SHOW. OUR PRI EDUCATION PROGRAM OFFERS ADVICE AND TIPS THAT CAN QUICKLY BE IMPLEMENTED, BEGINNING WITH THESE HIGHLIGHTS FOCUSED ON IMPROVING BUSINESS STARTING TODAY.

SHOW BUSINESS • Three days doesn’t seem like enough time to view the thousands of motorsports products on display, experience the highly anticipated events, connect with long-time friends, discover new product lines, and so much more during the PRI Show. We present this photographic coverage to recap some highlights and maybe some things you missed while in Indianapolis for the 35th Performance Racing Industry Show last December.

SHOW STOPPERS • Ford vs. Chevy, Toyota vs. Honda, Cummins vs. Duramax, engine rivalries are alive and well and on display at the PRI Show. For three glorious days each December in Indianapolis, we celebrate all things motorsports-related, with some brand-loyalty banter mixed in for good measure.

MAINTAINING MOMENTUM • Ongoing efforts to contain costs and level the playing field have helped to keep asphalt Super Late Models healthy over recent years, while rising visibility and increased cooperation between series is establishing the path ahead.

FIVE FLAGS SPEEDWAY • THE “HOME OF THE SNOWBALL DERBY” IS ALIVE WITH ACTIVITY BEYOND THE POPULAR END-OF-SEASON EVENT.

OLD CARS, FAST TIMES • Nostalgia drag cars are getting faster and drawing bigger crowds, but is the rest of the industry paying attention?

HEAD KNOWLEDGE • Advances in design, materials, and construction methods are producing helmets that are safer, more comfortable, and more versatile than ever...