Performance Racing Industry

Performance Racing Industry (PRI) Magazine serves as the motorsports industry’s go-to source for trends, merchandising ideas, new products, business strategies, and more. All forms of auto racing are covered: drag racing, open wheel, stock car, modifieds, dirt late model, road racing, karting, drifting, pulling, and everything in between.

FROM THE EXECUTIVE EDITOR

Performance Racing Industry

SHUTTER SPEED

ASK THE EXPERTS WHEN TO REBUILD RACE PARTS • Reconditioning components can be a significant cost saver, but it’s not always the best option.

RACE SHOP • Be the go-to source for all the latest parts and services to enhance your customers’ motorsports programs.

NEWLY APPOINTED CHUCK SUNDSTROM • The new general manager of Radford Racing School has been a drag racer, mechanic, track director, and event producer. He got his start in motorsports watching his parents race.

INDUSTRY INSIGHTS KEITH KUNZ • Keith Kunz shares how he built Keith Kunz Motorsports into the midget racing powerhouse team it has become and why it’s also the “go-to team where everybody wants to have their product.”

DRIVER DEVELOPMENT PROGRAMS • The right guidance goes a long way toward creating tomorrow’s racing stars.

SIGNING UP

RISING DEMAND • Vintage series are enjoying record car counts as interest continues to climb at a steady rate.

STOCKCAR REVIVAL • TEAMS IN THE NASCAR CUP SERIES HAVE TRADITIONALLY CYCLED THROUGH CARS AT A RAPID RATE, OPENING THE DOOR FOR FEEDER AND HISTORIC SERIES TO CREATE GROUPS FOR THESE FORMERLY RETIRED MACHINES TO RUN IN. CAR COUNTS ARE BOOMING.

FURIA CORSA • Founded in 2022 but fueled by years of experience, this vintage Ferrari specialist aims for success by finding gaps in the market, supporting cars that aren’t supported, and investing strategically in in-house capabilities that can’t be easily outsourced.

TUNING TEACHERS • HOW QUALITY TUNING EDUCATION IS OPENING DOORS FOR MOTORSPORTS HOPEFULS.

SILENT TITANS • Cylinder blocks are at the core of race-engine performance, and the newest products are expected to make a significant impact in motorsports.

POWER PUNCH • GETTING TO THE TRACK IS ALMOST AS FUN AS BEING AT THE TRACK WITH THESE TOW VEHICLE PERFORMANCE ENHANCEMENTS THAT BOOST TRUCK PERFORMANCE, FUEL ECONOMY, AND DRIVABILITY.

HOLD FAST • HOW FASTENER TECHNOLOGY TRANSLATES FROM THE HIGHEST TIERS OF MOTORSPORTS TO AMATEUR AND GRASSROOTS RACERS.

THE RIGHT STUFF?

PRI TECH HOW TO CHOOSE A RACING HARNESS • Belt width, length, latch type, and mounting location are just some of the variables to consider when adding a safety harness to a race car.

ADVOCACY CORNER • Tracking legal, legislative, and regulatory developments impacting the racing and performance industry.

SOCIAL STATUS • New services make creating and posting testimonial videos a snap for customers.

INDUSTRY NEWS